What you will learn:
Insurance Terminology for Marketers
Key terms necessary for a basic understanding of insurance.
A Brief History of Insurance
Major developments that have shaped the modern insurance industry.
Legal and Regulatory Developments in Modern Insurance
The ways in which governmental and private agencies monitor and regulate the insurance industry to protect consumers.
Organization of Insurance Companies Today
Structures and distribution methods commonly used by insurance companies.
Insurance Company Departments
How roles within insurance company departments contribute to the success of the company and where the marketing department fits into the overall structure.
The Mechanics of the Insurance Transaction
Typical sales processes used for personal lines and commercial lines transactions.
Insurance Company Financials
The three primary ratios for tracking profits and losses in an insurance company.
Insurance Marketing and Media Overview
Common media outlets used in insurance advertising.