You’re Invited: Take Our ‘State of Insurance Marketing’ Survey 

Any professional marketer starts with understanding the target audience before anything else – and we’re no different. That means listening to you, first and foremost.

The Insurance Marketing & Communications Association’s CMO Council is launching an industrywide research project, “The State of Insurance Marketing,” with support from Applied Systems. We’re talking with all levels of marketing and communications professionals – from entry level to CMO. 

Provide your feedback now

Some of the topics you’ll be asked to weigh in on include:

  • How do you communicate to, and listen to, your primary audience?
  • What are the skills gaps in insurance marketing talent today? What skills will your next hire have?
  • What are the barriers to marketing and communications success that you’re trying to overcome? Where do you go to solve those challenges?
  • How has the pandemic affected your world?
Findings and insights from this study will be shared via webcasts and at the IMCA Annual Conference in June – so you’ll hear from your peers about the state of insurance marketing.

Because we’re interested in your candid opinions, your answers will remain completely confidential.


Provide your feedback now

Thank you for your participation.

Thank you to our Sponsor:

Important Dates


More dates coming soon!