Webinar - Protecting the Brand

Webinar - Protecting the Brand
Protecting the Brand – Trademark Due Diligence and Protection for Insurance Marketers

Presenter: Sharon Toerek 

Sharon Toerek is Principal of Toerek Law, where she focuses her national law practice on helping professionals in the advertising, marketing and creative services industries protect and monetize their intellectual capital, and manage the legal implications of their marketing and advertising work. Sharon provides proactive, strategic counsel to communications, marketing, advertising and creative agencies on legal and business issues they face continually in their work, including:

- agency-client relationships, including agency service contracts,
- agency-freelancer relationship management,
- trademark and brand protection matters,
- social media and content marketing legal compliance,
- copyright protection, licensing and transfer of creative content,

- advertising law

Sharon is an approved participant on the 4A's Legal Consultants Panel, and a Past President of the American Ad Federation (AAF) Cleveland.

Sharon is the Publisher of the marketing industry legal blog Legal + Creative (www.legalandcreative.com). Sharon created the Legal + Creative Agency Protection System, a comprehensive legal education resource and toolkit for marketing, ad and creative services agencies (www.agencylegalprotection.com). She is also the creator and host of The Innovative Agency, a podcast about innovation and trends in the marketing agency world.

Webinar Description

You’ve worked hard to create a valuable brand for your company or client.  Your team has done the market research, created a strong brand strategy, and aligned content, design and communications.  But is your brand legally secure?

In this session, Sharon Toerek of Toerek Law will lead us through a discussion of trademark legal considerations related to brand protection, and answer your questions about the trademark process and brand protection considerations for insurance marketers.

As a result of the webinar you'll learn to:

  • Due diligence and trademark clearance…..why and when should you do this, and who should do it
  • Understanding of the legal significance of trademarks, including why trademark ownership is critical to strong brands
  • Once a trademark is secured, how the marketing and communications teams can help monitor and protect it.

Sharon will also answer your practical questions about the trademark process and about brand protection considerations for marketers.

Webinar joining information will be sent directly to registered participants prior to the webcast.
Registration is free for members and $25 for the general public.

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1/18/2022 12:30 PM - 1:30 PM
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