Webinar- Organizational Culture

Join us for our March 11th webinar on Organizational Culture - Featuring Andrea Olson

Presenter Bio


Andrea Olson is a strategist, speaker, author, and customer-centricity expert. As the CEO at Pragmadik, she helps organizations of all sizes, from small business to Fortune 500, and has served as an outside consultant for EY and McKinsey. Andrea is the author of The Customer Mission: Why it's time to cut the $*&% and get back to the business of understanding customers and No Disruptions: The future for mid-market manufacturing. She is a 4-time ADDY® award winner and host of the popular Customer Mission podcast. Her thoughts have been featured in news sources such as Chief Executive MagazineCustomer Experience MagazineIndustry Week, and more.

Andrea is a sought-after keynote speaker at conferences and corporate events throughout the world. She is a visiting lecturer at the University of Iowa’s Tippie College of Business, a TEDx presenter and TEDx speaker coach. She is also a mentor at the University of Iowa Venture School.
Andrea lives with her husband in Davenport, Iowa.

Webinar Description

Many insurance companies struggle to differentiate, and more often than not, it’s due to a solely external focus – what competitors are doing, what customer surveys are saying. The problem is, this is the same approach everyone else is using, and delivering the same results. A dramatically new approach to differentiation is needed – one that is created from the inside out. This session will discuss the challenges with traditional approaches and methods to differentiation, their limitations, and a holistically new way to identify and design a customer-centric differentiation strategy that connects internal culture to undiscovered customer needs.

Attendees will be able to:

1. Understand how traditional methods to create differentiation are insufficient.

2. Learn how connect internal culture to external differentiators.

3. Understand how to design a differentiation strategy driven by undiscovered customer needs.

Webinar joining information will be sent directly to registered participants prior to the webcast.
Registration is free for members and $25 for the general public.
You must be logged in to register for this event. Please create a free account if you are not an IMCA member.
3/11/2020 11:30 AM - 12:30 PM

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Important Dates

2020 IMCA Annual Conference & Showcase Gala

Monday, June 22 - Wednesday, June 24, 2020
Omni Orlando Resort at Championsgate
Orlando, FL


Organizational Culture Featuring Andrea Olson 
Wednesday, March 11th, 11:30am CT/12:30pm ET
Learn more and register