Webcasts

april 23, 2019 | 11:00 AM CST

"Can You Keep A Secret? Navigating Today's Data Privacy Rules in Your Marketing Campaign" 
Click here to register for the webinar today!  FREE for Members | $49.95 for Non-Members

Marketers are experiencing a new landscape over the past year, in the form of new data privacy rules like GDPR that impact campaigns in the U,S. and abroad. The need to understand the updated rules is now a reality for marketers before they pitch the next e-mail or social campaign tactic. In this session, Jim Flynn (CEO, Hult) and Sharon Toerek (Principal, Toerek Law) will help you learn the privacy principles every marketer needs to bake into a campaign, along with the tools and strategies to keep the campaign on the straight and narrow, and to help the minimize legal risk in your marketing.

  1. Learn the current legal landscape for data privacy in marketing campaigns, both in the US and for global campaigns
  2. Understand the legal principles marketers need to know before successfully launching campaigns
  3. Get a roadmap of the tools every marketer needs to protect itself from unintended liability for privacy compliance
  4. Learn strategies for partnering with your clients to ensure everyone understands the new privacy landscape


Sharon Toerek is Principal of Toerek Law, where she focuses her national law practice on helping professionals in the advertising, marketing and creative services industries protect and monetize their intellectual capital, and manage the legal implications of their marketing and advertising work. Sharon provides proactive, strategic counsel to communications, marketing, advertising and creative pros on legal and business issues they face continually in their work, including: - agency-client relationships, including agency service contracts, - agency-freelancer relationship management, - trademark and brand protection matters, - social media and content marketing legal compliance, - copyright protection, licensing and transfer of creative content, - advertising law Sharon is an approved participant on the 4A's Legal Consultants Panel, and a Past President of the American Ad Federation (AAF) Cleveland. Sharon is the Publisher of the marketing industry legal blog Legal + Creative (www.legalandcreative.com ). She is also the creator of the Legal + Creative Agency Protection System, a comprehensive legal education resource and toolkit for marketing, ad and creative services agencies (www.agencylegalprotection.com ), and in 2018 launched The Innovative Agency podcast, a podcast on innovation in the marketing agency world. .

Click here to register for the webinar today!


PAST WEBCASTS


Click here to watch the recording of the webcast!

Today, companies in the insurance services space often scrutinize budgets being allocated toward industry award competitions. Learn from industry pros WHAT value industry awards create for you and your company. WHY you should enter in the IMCA Showcase Awards. And, HOW to submit the best possible entry to IMCA’s 61st year of the Showcase Awards, recognizing the most effective and innovative work in the insurance marketing and communications industry. In this lively panel discussion, attendees will:

  • Learn creative ways to get the most value, inside and outside of your organization
  • Understand what questions need to be answered in your submission to score your entry favorably
  • Hear what happens behind the scenes during judging and how to think like a judge when you are creating your entry
  • Learn how to leverage your work across multiple categories to increase your opportunities to win
  • Recognize how to structure an entry to provide evidence of why your submission is a winner

MARCH 20, 2019 | 12:00PM CST

"Podcasting to Build Your Brand" 
Click here to watch a recording of this webinar!

More people are listening to podcasts than ever before. Smart marketers know that podcast fans are educated, affluent, and social media-savvy, but how can you connect with this valuable audience? In this session, Jim Flynn (CEO of Hult) interviews podcaster Kelly O'Shea Gorgone to help you learn the key steps to starting a podcast. From setting goals to recording and editing to promoting your published show, you'll leave with the tools to help you rock the mic—and make sure your podcast succeeds!

  1. Set goals for your podcast to assess its effectiveness as a content marketing vehicle 
  2. Select a topic that supports your business goals, appeals to your target audience, and relates to your own interests 
  3. Choose equipment and software 
  4. Record a podcast LIKE A BOSS 
  5. Do basic audio editing


Kerry O’Shea Gorgone, JD, MBA, is a lawyer, podcaster, speaker and writer. By day, she designs educational programs at MarketingProfs. By night (and on weekends) Kerry writes for some of the most authoritative sites in the marketing and PR industry, including Mark Schaefer’s {grow} blog, Entrepreneur, Spin Sucks, and Huffington Post. Kerry hosts the Marketing Smarts podcast, an interview series named one of the best business podcasts by Fast Company and one of “19 Podcasts Worth More Than an MBA” by Inc. She’s interviewed guests including Jon Taffer of 'Bar Rescue,' actor Alan Alda, and actress Jane Seymour. She also co-hosts The Punching Out Podcast, which explores what people do outside of work. Learn more about her at KerryGorgone.com.

Click here to watch a recording of this webinar!

Important Dates

2019 IMCA Annual Conference & Showcase Gala

Sunday, June 23 - Tuesday, June 25, 2019
Marriott Minneapolis City Center
Minneapolis, MN


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