Andrea Olson is a strategist, speaker, author, and customer-centricity expert. As the CEO at Pragmadik, she helps organizations of all sizes, from small business to Fortune 500, and has served as an outside consultant for EY and McKinsey. Andrea is the author of The Customer Mission: Why it's time to cut the $*&% and get back to the business of understanding customers and No Disruptions: The future for mid-market manufacturing. She is a 4-time ADDY® award winner and host of the popular Customer Mission podcast. Her thoughts have been featured in news sources such as Chief Executive Magazine, Customer Experience Magazine, Industry Week, and more.
Andrea is a sought-after keynote speaker at conferences and corporate events throughout the world. She is a visiting lecturer at the University of Iowa’s Tippie College of Business, a TEDx presenter and TEDx speaker coach. She is also a mentor at the University of Iowa Venture School.
Andrea lives with her husband in Davenport, Iowa.
Many insurance companies struggle to
differentiate, and more often than not, it’s due to a solely external focus –
what competitors are doing, what customer surveys are saying. The problem is,
this is the same approach everyone else is using, and delivering the same
results. A dramatically new approach to differentiation is needed – one that is
created from the inside out. This session will discuss the challenges with
traditional approaches and methods to differentiation, their limitations, and a
holistically new way to identify and design a customer-centric differentiation
strategy that connects internal culture to undiscovered customer needs.
Attendees will be able to:
1. Understand how traditional methods to create differentiation are insufficient.
2. Learn how connect internal culture to external differentiators.
3. Understand how to design a differentiation strategy driven by undiscovered customer needs.
Webinar joining information will be sent directly to registered participants prior to the webcast.
Registration is free for members and $25 for the general public.
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