Our Industry's COVID Response & Reputation Considerations

Join us for a panel discussion and live Q&A covering the insurance industry's COVID-19 Response & Reputation Considerations.

Insurance Industry's COVID-19 Response & Reputation Considerations
Live Webinar; Recording will be available afterward

Thursday, April 2, 2020 at 1:00 p.m. ET, Noon CT


IMCA will host a panel discussion to cover urgent COVID-19 related topics for professionals in the Insurance Marketing and Communications Industry.


Jim Flynn                                                    Peter van Aartrijk
EVP/Chief Brand Strategist, ONEFIRE    Principal, Aartrijk
Board Member, IMCA                                Board Member, IMCA                                                        


Andy Simpson                                    Mark Friedlander                              Bob Fee                        
Chief Content Officer                         Director, Corp. Communications     Chair-Elect, IIABA       
Wells Media (Insurance Journal)      Insurance Information Institute        President & COO, Fee Insurance Group    

How is the P/C industry responding to this pandemic, given there is very little insurance coverage available for losses? Small businesses are upset. Lawyers and lawmakers will be pursuing legislation, lawsuits and loopholes everywhere-- for BI, workers' comp, EPLI, D&O... Agency E&O lawsuits are likely....

Some questions:

  • What are you seeing and hearing in business and personal insurance marketplace?
  • Do you think the industry's reputation is being hurt?
  • Could incumbent carriers and agencies lose their customers' confidence and business as a result?
  • What can agencies and carriers do to mitigate the damage, short-term and long-term? What role can insurance marketers play?
  • A few carriers are extending coverage and relaxing payment terms. Do these things help? 
  • What other things can they do? Small scale and big scale?
  • We will highlight some of what is being done, provide additional thoughts, and invite ideas from the audience

4/2/2020 12:00 PM - 1:00 PM

Important Dates

2020 IMCA Annual Conference & Showcase Gala

Monday, June 22 - Wednesday, June 24, 2020
Omni Orlando Resort at Championsgate
Orlando, FL


6 Strategies to Transform the Marketing and Sales Relationship Featuring Meridith Elliott Powell 
Wednesday, April 15th, 11:30am CT/12:30pm ET
Learn more and register