IMCA Ignite 2022 Speakers
General Session:
Mitch Dunford, Chief Marketing Content Officer, The National Alliance for Insurance Education and Research
Session: "Building & Managing MarCom Teams Post Covid: Is There a New Normal?"
Hallie Harenski, Head of Corporate Communications, Crum and Forster
Session: “CMO Insights - Your Marketing ROI Called…From…Inside…The…Building"
Brian Jones, Promotions and event manager, and Stacy Penright, inclusive excellence strategist, American Family Insurance
Session: “Attracting Diverse Talent in a Candidate-Driven Market.
David Cliche, CEO, The Marketing Department
Session: “Empowering Marketers with Leadership.”
Amanda Milligan, Head of Marketing, Stacker
Session: “How Data-Focused Content Can earn Media Coverage (and Organic Growth).”
Breonna Queen, Digital Strategist and Consultant
Session: “Creating Great Self-Made Online Video Content.”
Jeff Fenigstein, Vice President, Marketing, Woodruff Sawyer
Session: "Leading Marketing from Random Tactics to Strategic Partner"
Breakout Sessions:
Aman Chatha, VP, Innovation & Strategic Partnerships, The Marketing Department
Session: “Customer Journey Mapping.”
Eric Gregg, CEO, ClearlyRated
Session: “Client Experience Reimagined: How Top Firms Are Getting Ahead.”
Nola Morris, Vice president of strategy, Denim Social
Session: “Designing a Social Selling Program.”
Clifton Simmons, UX content designer, Allstate
Session: “Protecting Your Creative Strategy.”
Rachel Harris, VGM
Session: "Top 5 Tips for Creating an Award-Winning Showcase Entry and Successfully Balancing Strategy and Creativity in Multimedia Work”"
Richard Look, Vertibrands
Session: "Insurance Marketing E-sentials: Everything from Brand and Targeting to Budgeting and ROI"
Lorraine Jeckells, Managing Partner, Free Partners
Session: "A 3-step Plan to Create Immediate Impact and Generate Year on Year Growth"
Karen Imbrogno, Insurance Industry Strategist Senior Director, Axciom
Session: "Getting Up Close and Personal with Personalization "
Hadie Bartholomew, Westfield
Session: "5 Content Trends That Should Be In Your Content Strategy"