2021 SHOWCASE AWARDS 

Honoring work completed in 2020

Division I: Employee Corporate Communications

Employee Corporate Print Communication 

Best of Show:             VGM Insurance Services - VGM Insurance Brand Guide
Award of Excellence: VGM Insurance Services - This is Us (In a Nutshell)

Employer Corporate Multimedia Communication

Best of Show:             Church Mutual Insurance Company, S.I./Upswing Creative - CM Group Emoji Video
Award of Excellence: Falvey Insurance Group – Stories from Quarantine
                                     
UFG Insurance - Animated vision, mission and value video                           

Employer Corporate Communications Campaign

Best of Show:             Grinnell Mutual - Our Time to Shine
Award of Excellence: Falvey Insurance Group – Stories from Quarantine
                                     SageSure Insurance Managers – 2020 Company Culture Days               

Division II: External Corporate Communications

External Corporate Print Communications

Best of Show:             Sun Life - Designed for Health: A Focus on Mental Health and Disability Claims                                                

External Corporate Multimedia Communications

Best of Show:             Upswing Creative - Church Mutual: Woven Into the Fabric

Award of Excellence: USI Insurance Services – USI 2019 International Women’s Day Video

                                      AAIS – The AAIS Virtual Main Event

                                      Harford Mutual Insurance Group – Logo Reveal Animation 

External Corporate Communications Campaign

Best of Show:              Falvey Insurance Group – We Give a FIG Campaign

Award of Excellence:  Sun Life – Mental Health Strategy Toolkit 

                                      The American Equity Underwriters, Inc. – Work the Waterfront

Annual Report – Private or Publicly Traded

Best of Show:              ACORD - Acord 2020 Member Report: 50th Anniversary Edition
Award of Excellence: Harford Mutual Insurance Group – 2019 Annual Report
                                     
Westfield - Westfield This Is Us Company Profile 

Media/Public Relations

Best of Show:              Padilla – Resiliency Through Risk Control - Church Mutual Becomes Trusted Resource to Key Leaders

Award of Excellence:  The Doctors Company (TDC Group)  – COVID-19 Resources for Healthcare Professionals Public Relations Campaign
                                     
Crump Life Insurance Services - 2020 Media/Public Relations                          

External Corporate Brand/Image Advertising/Marketing

Best of Show:                 BLINK by Chubb – BLINK by Chubb - External Corporate Brand

Award of Excellence:     Falvey Insurance Group – We Give a FIG Campaign

                                         Risk Placement Services – Signature Programs Brand Campaign

External Corporate Social Media Campaign

Best of Show:                  Risk Placement Services – RPS Insurance Careers Month                               

External Corporate Social Responsibility (CSR) Campaign

Best of Show:                  Aviva Canada – Take Back Our Roads 2020  

Award of Excellence:      Falvey Insurance Group – We Give a FIG Campaign

                                          Westfield – SOLVE It

Division III: Marketing Communications

Print Marketing Communication - Single Piece

Best of Show:                 Vertibrands - PLM "With You" Campaign  
Award of Excellence:     Nautilus – The Current - Fall 2020

Print Marketing Communication - Multiple Pieces

Best of Show:                 Nautilus - 35th Anniversary Invitation Experience
Award of Excellence:
     Applied Underwriters – 2020 Direct Mail Campaign
                                         
Foremost Insurance - Bristol West Commercial Auto Ad Series

Broadcast Media Spot or Campaign

Best of Show:                 AIG Life & Retirement - Amazing Mom
Award of Excellence:
    MAPFRE Insurance– 2020 MAPFRE Insurance NESN Commercial
                                       
Westfield - Westfield Branded Radio 

Audio/Visual Communications Less Than 2 Minutes

Best of Show:                   ReSource Pro - 2020 Lessons Learned Video (tie)
                                           
UFG Insurance - We Love Our Independent Agents (tie)

Award of Excellence:       AIG – Women's Financial Concerns Infographic Video 

Audio (Podcast)/Visual Communications 2 Minutes or Longer

Best of Show:                   Orchid Insurance – 2020 All Systems Go (tie)
                                           
Frankenmuth Insurance - Round Table Video (tie)

Award of Excellence:       Westfield - The Making of Westfield Brand Sound 

Podcast/Webinar

Best of Show:                   Risk Placement Services – Change Insurance Podcast Launch

Award of Excellence:       CRC Group – Placing You First Podcast 2020 

                                           Gallagher – Canada Trends Tour

Magazines and Special Publications

Best of Show:                   Orchid Insurance - 2020 Risky Business Whitepaper

Award of Excellence:       Sun Life – Ipsos Report Shaping Group Benefits: Employer Insights that are Helping Guide the Plans for the Future

                                           Risk Placement Services – U.S. Transportation Market Outlook 

Event or Experiential Marketing

Best of Show:                        Frankenmuth Insurance – New Agent Event

Award of Excellence:           Gallagher – Denver at Your Doorstep

                                               Westfield InspireHer Event

Website or Portal

Best of Show:                       VGM Insurance Services - VGM Insurance Website

Award of Excellence:           Vertibrands – Conventus Website

                                               AIG – Stand Out with QoL - Producer Website 

Integrated Digital Marketing Campaign 

Best of Show:                        Gallagher Bassett – Find the Opportunity - 2020 Carrier Campaign 

Award of Excellence:            Trusted Choice – You Do You

                                                 AXA XL – Helping You Navigate Complex Risk

Email Marketing Campaign

Best of Show:                        Combined Insurance – Accident Champion Email Marketing

Award of Excellence:            Crump Life Insurance Services - 2020 Email Marketing Campaign  
                                                
CRC Group - 2020 Tools & Intel Monthly Newsletter

Social Media Campaign

Best of Show:                         Sun Life  – 2020 Carry the Torch 3.0 Sun Life Campaign
                                                 
The Doctors Company (TDC Group) - COVID-19 Resources for Healthcare Professionals Social Media Campaign

Award of Excellence:             Foremost Insurance Group – Foremost Virtual Motorcycle Rally                                

Blog - Single Post

Best of Show:                         ReSource Pro - Advance It! Innovation Program Reaches 1 Million Hours Milestone

Award of Excellence:             CRC Group – An Arresting Fact: Municipalities Bear Growing Risk for Police Actions

Blog -Series or Category 

Best of Show:                          VGM Insurance Services – Real Life Claims Case Studies

Award of Excellence:              CRC Group – CRC Group's Tools & Intel
                                                  
ReSource Pro - 2020 Insurtech 101 Content Series

Total Sales/Marketing/Branding Campaign Less Than $5,000

Best of Show:                          ProSight Specialty Insurance – Snow & Ice Removal Campaign

Award of Excellence:              AXA XL – WSIA New Business Campaign

Total Sales/Marketing/Branding Campaign Between $6,000 and $15,000

Best of Show:                          Gallagher – Demolition Contractors Campaign

Total Sales/Marketing/Branding Campaign Between $16,000 and $30,000

Best of Show:                         UFG Insurance - Worth It: Distracted Driving Awareness Month October 2020
Award of Excellence:             The American Equity Underwriters, Inc - AEU's LOOK Campaign         
                                                 SOMPO International - Commercial P&C Brand Refresh Campaign

Total Sales/Marketing/Branding Campaign More Than $100,000

Best of Show:                           Saleme Insurance – Crazy Happens Campaign

Award of Excellence:               Gallagher – Return to Workplace

Division IV: Miscellaneous Categories

Crisis Print Communications

Best of Show:                          Grinnell Mutual – 2021 Teamwork Magazine: COVID-19 and Midwest Derecho

Crisis Multimedia Communications

Best of Show:                          Grinnell Mutual – 2020 COVID-19 Television Spot

Award of Excellence:              Grinnell Mutual - 2020 COVID-19 Communications: External

                                                  AIG – Navigating the New Normal Playbook

Crisis Marketing Communications Campaign

Best of Show:                          HealthMarkets – 2020 Health Insurance Coverage Finder Tool

Award of Excellence:              Risk Placement Services- We're Here For You: RPS Responds to COVID-19

                                                  Gallagher – Return to Workplace

In-House - Print Communications

Best of Show:                          Avera Health – Avera Health Plans 2021 Advertorials - Branding, MSI, IND 

In-House - Multimedia Communications

Best of Show:                          VGM Insurance Services – #RiskyBusiness Video Series

Award of Excellence:             IAT Insurance Group – 2020 Reflection Video

                                                 AIG Life & Retirement – Life with Confidence - IUL Sales Tool

In-House - Marketing Communications Campaign

Best of Show:                         UFG Insurance – Northern Ireland and Scotland agency incentive trip

Award of Excellence:             ProSight Specialty Insurance – 2020 School Bus Driver Campaign

                                                 Sun Life – Mental Health Strategy Toolkit

Most Out-Of-The-Box Idea

Best of Show:                          UFG Insurance – Uniting Together Socks

Award of Excellence:              Gallagher Bassett – Gentle Bear Program

                                                  HealthMarkets – 2020 Health Insurance Coverage Finder Tool

Creative Development on a Shoestring 

Best of Show:                         Grinnell Mutual - 2020 COVID-19 Television Spot
Award of Excellence:             Avera Health – 605 Day Creative
                                                 
CopperPoint Insurance Companies - 2021 Waste Management Open :30 Commercial

Important Dates

Webinars

More dates coming soon!