2020 SHOWCASE AWARDS
Honoring work completed in 2019.
Division I: Employee Corporate Communications
Employee Corporate Print Communication
Best of Show: Foremost Insurance Group – Foremost Insurance Brand Style Guide
Employer Corporate Multimedia Communication
Award of Excellence: Orchid Insurance – 2019 Q3-Q4 Recruitment Campaign
Risk Placement Services – Risk Factor
Employer Corporate Communications Campaign
Best of Show: SageSure Insurance Managers – 2020 Employer Value Proposition
Award of Excellence: Foremost Insurance Group – Minutes with Mike
SageSure Insurance Managers – 2019 Personas Launch
Division II: External Corporate Communications
External Corporate Print Communications
Award of Excellence: Grinnell Mutual – 2018 Annual Report
Grinnell Mutual – Teamwork Magazine: 2019 Quarter 4 (tie)
UFG Insurance – 2019 Worth It Overview Folder (tie)
External Corporate Multimedia Communications
Best of Show: UFG Insurance – 2019 S.T.O.P Group Worth It Story
Award of Excellence: USI Insurance Services – USI 2019 International Women’s Day Video
IAT Insurance Group – 2019 Recruiting Roundtable (tie)
VGM Insurance Services – Cedar Bend Humane Society Video (tie)
External Corporate Communications Campaign
Best of Show: CRC Group – 2019 COVID-19 Campaign
Award of Excellence: Falvey Insurance Group – Net Promoter Score® Campaign
IAT Insurance Group – 2019 Life at IAT Campaign (tie)
Westfield Insurance – Agency sales incentive Bermuda Trip integrated
campaign (tie)
Annual Report – Private or Publicly Traded
Award of Excellence: Harford Mutual Insurance – 2018 Annual Statement and Review
Shelter Insurance – 2018 Annual Report
Media/Public Relations
Best of Show: VGM Insurance Services – Bid Bonds Industry Launch
Award of Excellence: Westfield Insurance – Media Announcement IV Bag | PR mailer - "New Life
for Insurance"
External Corporate Brand/Image Advertising/Marketing
Best of Show: Risk Placement Services – Brand Campaign
Award of Excellence: Falvey Insurance Group – Net Promoter Score® Campaign
Westfield Insurance – Westfield Agribusiness FAB Product Launch
External Corporate Social Responsibility (CSR) Campaign
Best of Show: Aviva Canada – Take Back Our Roads (tie)
Risk Placement Services – Leap Into Giving (tie)
Award of Excellence: HAI Group – 2019 Resident Scholarship Program (tie)
USI Insurance Services – USI Gives Back 2019 Corporate Social
Responsibility Campaign (tie)
Division III: Marketing Communications
Print Marketing Communication - Single Piece
Award of Excellence: UFG Insurance – 2019 Baltic P&C Agency Trip Promotional Package
Slice Labs – Slice Labs 2019 Marketing (tie)
VGM Insurance Services – About Us Brochure (tie)
Print Marketing Communication - Multiple Pieces
Award of Excellence: HealthMarkets – 2019 SureBridge DVH Agent/Consumer Product Launch
Marketing Communications Campaign
Best of Show: Gallagher – Connecting Data to People Strategy (tie)
Slice Labs – Slice Labs 2019 Marketing (tie)
Award of Excellence: Jewelers Mutual Group – Jewelers Mutual "Jewelry Obsessed
Campaign" (tie)
Sun Life Financial – Access to Care – Bright Paper and podcast (tie)
Broadcast Media Spot or Campaign
Best of Show: Shelter Insurance – 2019 Television Campaign
Award of Excellence: HealthMarkets – 2019 “Back Porch FitScore” Medicare TV Commercial
Audio/Visual Communications Less Than 2 Minutes
Best of Show: Life Happens – Life is for Living
Award of Excellence: Ecclesiastical Insurance – Every Building Tells a Story (tie)
UFG Insurance – 2019 PhotoLINK Launch Video (tie)
Audio (Podcast)/Visual Communications 2 Minutes or Longer
Best of Show: CRC Group – Placing You First Podcast 2019
Award of Excellence: LISI – Carrier Calls Podcast
LISI – Coffee with Carriers
Podcast/Webinar
Best of Show: Gallagher – CORE360 Insights
Award of Excellence: CRC Group – Placing You First Podcast 2019
Slice Labs – Slice Labs 2019 Marketing
Carrier, Agent or Broker Publications
Best of Show: UFG Insurance – 2019 Surety Connections Redesign
Award of Excellence: The Cincinnati Insurance Companies – The Cincinnatian
Harford Mutual Insurance – Product Guide
Insurance Industry Publications
Best of Show: Independent Agent Magazine – Independent Agent Magazine
- March 2020
Award of Excellence: ReSource Pro – 2019 Sales and Service Balancing Act Ad
Event or Experiential Marketing
Best of Show: Foremost Insurance Group – Hall of Fame 2019
Award of Excellence: Foremost Insurance Group – National Sales Meeting 2020
LISI – BETA
Website or Portal
Best of Show: Vertibrands - NIP Group Website
Award of Excellence: SageSure Insurance Managers – SageSure.com 2020 Redesign
HealthMarkets – 2019 HealthMarkets Careers Site Redesign (tie)
HealthMarkets – 2019 HealthMarkets Direct-to-Consumer
Marketplace (tie)
Sun Life Financial – The Benefits innovations website (tie)
Integrated Digital Marketing Campaign
Best of Show: Gallagher – Zoos & Aquariums Campaign
Award of Excellence: Gallagher – Connecting Data to People Strategy
Vertibrands – CATcoverage Programmatic Campaign
Email Marketing Campaign
Best of Show: CRC Group – 2019 Tools & Intel Monthly Newsletter
Award of Excellence: Gallagher – Flood Awareness
UFG Insurance – 2019 Baltic P&C Agency Trip Promotional Emails
Social Media Marketing Campaign
Best of Show: Sun Life Financial – 2019 Carry the Torch Sun Life Campaign
Award of Excellence: Foremost Insurance Group – Ride On Motorcycle Campaign
ReSource Pro – 2020 Business Continuity Plan Checklist
Blog - Single Post
Best of Show: VGM Insurance Services - Lessons We’ll Take Into 2020
Award of Excellence: ReSource Pro – Independent Insurance Agents: Are They Going
Extinct?
CRC Group – 2019 How the Coronavirus is Impacting Insurance
Markets, So Far (tie)
Orchid Insurance – The Difference Between HO3 and HO5
- Blog Post (tie)
Blog -Series or Category
Best of Show: Frankenmuth Insurance – Life Insurance Blog Series
Award of Excellence: CRC Group – 2019 Tools & Intel
Total Sales/Marketing/Branding Campaign Less Than $15,000
Best of Show: Frankenmuth Insurance – Disaster Planning Marketing Campaign
Award of Excellence: LISI – Coffee with Carriers
Vertibrands – PAK Programs' "Great American Breweries"
Total Sales/Marketing/Branding Campaign $31,000-$50,000
Best of Show: Vertibrands – Brownyard "Happy Place" Campaign
Total Sales/Marketing/Branding Campaign More Than $100,000
Best of Show: Frankenmuth Insurance – 2019 Grand Rapids Awareness Campaign
Award of Excellence: Missouri Employers Mutual – Brand Refresh & Website Design
Division IV: Miscellaneous Categories
In-House - Print Communications
Best of Show: The Cincinnati Insurance Companies – The Cincinnatian
Award of Excellence: Midwest Employers Casualty – The Midwest Employers Casualty
Making a Difference Booklet Series
VGM Insurance Services – About Us Brochure
In-House - Multimedia Communications
Best of Show: HAI Group – HAI Group Virtual Risk Management Conference
Promotional Video
Award of Excellence: UFG Insurance – 2019 ProSeries Video Campaign
VGM Insurance Services – Cedar Bend Humane Society Video
Most Out-Of-The-Box Idea
Best of Show: Foremost Insurance Group – The House of Bad Choices
Award of Excellence: Vertibrands – PAK Programs' IRAD Interactive Map
SageSure Insurance Managers – 2019 Liberty Mutual Direct Mail
Video
Creative Development on a Shoestring
Award of Excellence: Shelter Insurance – Agent water bottle wraps