2019 IMCA AWARDS

        IMCA Icon 

             Michael Z. Stahl, HealthMarkets

        IMCA Rising Stars

              Megan Bell, Falvey Insurance Group

              Ashley Heline, Argo Group

              Hailey Willett, Frankenmuth Insurance

 

2019 SHOWCASE AWARDS

SAMMY Award 
                Gallagher – College Student Insurance Campaign

                1st Runner up: Applied Underwriters – 2018 Indy 500 with Applied Underwriters

                2nd Runner Up: Foremost Insurance – The Foremost Choice Trade Ad Campaign

 

Division I: Employee Corporate Communications

Communications

Best of Show: VGM Insurance Services – This is Us – Employee Newsletter

Award of Excellence:    EMI – Join the QBE Brand Journey

                                        NORCAL Group – 2019 Corporate Vision & Goals

Audio/Visual Communications

Best of Show: MAPFRE Insurance – Profiles on the Global Intranet

Award of Excellence:      HealthMarkets – 2018 SureBridge Rebrand Launch Video

                                          IAT Insurance Group – 2018 BTM Communications Support

Communications Campaign

Best of Show:                  IMA Financial Group - Datapalooza

Award of Excellence:      SageSure Insurance Managers – 2018 Culture Quest

                                          USI Insurance Services – USI Green                                       

Division II: External Corporate Communications

Corporate Communications

Best of Show:                   Sun Life Group Benefits Marketing & Communications – 2018 Designed for Health Industry Benchmarking and Trends Report

Award of Excellence:       The American Equity Underwriters, Inc. – AEU Insights Monthly Newsletter

                                           The Hanover Insurance Group, Inc. – President’s Club Invitation                               

Corporate Audio/Visual Communications

Best of Show:                   VGM Insurance Services – This is Us! Video

Award of Excellence:       AON Affinity – 2018 Energy Video AON Affinity Leadership Conference

                                           UFG Insurance – Experience Matters Video

Corporate Communications Campaign

Best of Show:                     Sun Life Group Benefits Marketing & Communications – 2018 Personal Spending Account (PSA) Campaign

Award of Excellence:         The American Equity Underwriters, Inc. – 2017 AEU Safety Awards Video Campaign

                                              VGM Insurance Services – Best Places to Work Campaign

Annual Report – Publicly Traded

Award of Excellence:          Gallagher Art Department – Gallagher Annual Report

Annual Report - Private

Award of Excellence:          Shelter Insurance – Shelter Insurance Annual Report 2017

Media/Public Relations

Best of Show:                       Aviva – Project Bumper

Award of Excellence:           AON Affinity – AICPA Member Insurance Programs Re-Charged Public Relations Campaign

Corporate Social Media Campaign

Best of Show:                       The Co-operators – Share2Care Campaign

Award of Excellence:           Missouri Employers Mutual – 2018 New Hire Safety Toolkit Campaign

                                               Sun Life Group Benefits Marketing & Communications – 2018 Carry the Torch Campaign

Corporate Social Responsibility (CSR) Campaign

Best of Show:                        The Co-operators – Share2Care Campaign

Award of Excellence:            The Co-operators – Resiliency Video Series

                                                Missouri Employers Mutual – Buddy Pack Match Campaign

Division III: Marketing Communications

Print Product Advertising/Marketing

Best of Show:                         SageSure Insurance Managers – 2018 South Carolina Spotlight Brochure

Award of Excellence:             Foremost Insurance – More Doors with Foremost Choice Campaign

                                                 Vertibrands – Mover’s Choice “Soap Box Derby” Campaign

Print Corporate Brand/Image Advertising/Marketing

Best of Show:                          MacNeill Group, Inc. – The Slice Campaign

Award of Excellence:              ReSource Pro – 2018 IX Center Ad

Broadcast Media Spot or Campaign

Best of Show:                           AIG – AIG “We Believe” Chinese TV Commercial

Award of Excellence:               The Co-operators – 2018 Brand & Comprehensive Water Campaign

                                                   Shelter Insurance – Measure of Success

Audio/Visual Communications Less Than 1 Minute

Award of Excellence:                The Hanover insurance Group, Inc. – Small Business Saturday Video

Audio (Podcast)/Visual Communications More Than 1 Minute

Best of Show:                             VGM Insurance Services – Dr. Insurance and the Million Dollar Club Video

Award of Excellence:                 J. S. Held – Roofing Lab Video Campaign

                                                     Westfield Insurance – Closing the Gap Podcast

Carrier, Agent or Broker Publications

Award of Excellence:                 HealthMarkets – 2018 Excelsior Broke Cost Plan & AEP Playbooks

                                                     ProAssurance – 2018-19 ProVisions Theme Issues

Insurance Industry Publications

Best of Show:                             Foremost Insurance – The Foremost Choice Trade Ad Campaign

Award of Excellence:                 Manulife – Solutions Magazine

Event or Experiential Marketing

Best of Show:                             NORCAL Group – Connect 2019: Agency Partnership Symposium

Award of Excellence:                 Applied Underwriters – 2018 Indy 500 with Applied Underwriters

                                                     ReSource Pro – 2019 Operations Boot Camp – Alexa Activation

Website or Portal

Best of Show:                             COUNTRY Financial Mobile App

Award of Excellence:                 AIG – Stand Out with QoL Website Strategy/Campaign

                                                     Orchid Insurance – Website Redesign

Digital Advertising/Marketing, Single Piece

Best of Show:                            Gallagher – College Student Insurance Campaign

Award of Excellence:                AIG – AIG Prospecting Playbook

                                                    Chubb – Chubb Independent Agent and Broker Targeting Campaign

Digital Advertising/Marketing Campaign

Best of Show:                            HealthMarkets – 2018 Open Enrollment Email Personalization Campaign

Award of Excellence:                AIG – AIG Prospecting Playbook

                                                    California Earthquake Authority – 2018 Email Trigger Campaign

Social Media Marketing Campaign

Best of Show:                             Foremost Insurance – Riding Named Campaign

Award of Excellence:                 The Co-operators – Share2Care Campaign

                                                     HealthMarkets – 2018 Bad Teeth Facebook Dental Campaign                                     

Blog

Best of Show:                             HealthMarkets – 2018 Excelsior Medicare Marketing Guidelines Blog Series

Award of Excellence:                 The American Equity Underwriters, Inc. – AEU’s Longshore Insider Blog

                                                     Falvey Insurance Group – Falvey Insurance Group Blogs

Total Sales/Marketing/Branding Campaign Less Than $15,000

Best of Show:                             VGM Insurance Services – Million Dollar Club Campaign

Award of Excellence:                 MacNeill Group, Inc. – The Slice Campaign

Total Sales/Marketing/Branding Campaign $16,000-$30,000

Award of Excellence:                  UFG Insurance – 2019 Costa Rica Incentive Trip Campaign

Total Sales/Marketing/Branding Campaign $31,000-$50,000

Best of Show:                              Missouri Employers Mutual – Producers Playbook Video Series

Award of Excellence:                  Vertibrands – Brownyard “Unexpected” Campaign

Total Sales/Marketing/Branding Campaign $51,000 - $100,000

Award of Excellence:                  Eastern Alliance Insurance Group – ecovery Rebranding Campaign

                                                      PayneWest Insurance – Branding Riscover – Business Insurance with Direction

Total Sales/Marketing/Branding Campaign More Than $100,000

Best of Show:                              Pappas MacDonnell – Healthfirst 2019 Medicare Enrollment Campaign

Award of Excellence:                  The Co-operators – 2018 Brand & Comprehensive Water Campaign

                                                      UFG Insurance – ProSeries Small Business Insurance Campaign

Division IV: Miscellaneous Categories

In-House, Print Product Advertising/Marketing

Award of Excellence:                HealthMarkets – 2018 SureBridge In-House Print Materials Refresh

                                                    ReSource Pro – 2018 Recruiting Posters

In-House, Digital Product Advertising/Marketing

Best of Show:                           The Hanover Insurance Group, Inc. – Hanover SafeTeen Video Series

Award of Excellence:               AIG – Stand Out with QoL Website Strategy/Campaign

                                                   AIG – AIG Term Mascot Campaign

Best Idea Never Produced

Award of Excellence:               Aon Affinity – Aon Affinity bGigs Paypal Campaign

Creative Development on a Shoestring

Best of Show:                           UFG Insurance – Construction Defect Policy Video

Award of Excellence:               MAPFRE Insurance – Performance Management with Digital Jam

                                                   Shelter Insurance – Shelter Coasters