
2019 IMCA AWARDS
IMCA Icon
Michael Z. Stahl, HealthMarkets
IMCA Rising Stars
Megan Bell, Falvey Insurance Group
Ashley Heline, Argo Group
Hailey Willett, Frankenmuth Insurance
2019 SHOWCASE AWARDS
SAMMY Award
Gallagher – College Student Insurance Campaign
1st Runner up: Applied Underwriters – 2018 Indy 500 with Applied Underwriters
2nd Runner Up: Foremost Insurance – The Foremost Choice Trade Ad Campaign
Division I: Employee Corporate Communications
Communications
Best of Show: VGM Insurance Services – This is Us – Employee Newsletter
Award of Excellence: EMI – Join the QBE Brand Journey
NORCAL Group – 2019 Corporate Vision & Goals
Audio/Visual Communications
Best of Show: MAPFRE Insurance – Profiles on the Global Intranet
Award of Excellence: HealthMarkets – 2018 SureBridge Rebrand Launch Video
IAT Insurance Group – 2018 BTM Communications Support
Communications Campaign
Best of Show: IMA Financial Group - Datapalooza
Award of Excellence: SageSure Insurance Managers – 2018 Culture Quest
USI Insurance Services – USI Green
Division II: External Corporate Communications
Corporate Communications
Best of Show: Sun Life Group Benefits Marketing & Communications – 2018 Designed for Health Industry Benchmarking and Trends Report
Award of Excellence: The American Equity Underwriters, Inc. – AEU Insights Monthly Newsletter
The Hanover Insurance Group, Inc. – President’s Club Invitation
Corporate Audio/Visual Communications
Best of Show: VGM Insurance Services – This is Us! Video
Award of Excellence: AON Affinity – 2018 Energy Video AON Affinity Leadership Conference
UFG Insurance – Experience Matters Video
Corporate Communications Campaign
Best of Show: Sun Life Group Benefits Marketing & Communications – 2018 Personal Spending Account (PSA) Campaign
Award of Excellence: The American Equity Underwriters, Inc. – 2017 AEU Safety Awards Video Campaign
VGM Insurance Services – Best Places to Work Campaign
Annual Report – Publicly Traded
Award of Excellence: Gallagher Art Department – Gallagher Annual Report
Annual Report - Private
Award of Excellence: Shelter Insurance – Shelter Insurance Annual Report 2017
Media/Public Relations
Best of Show: Aviva – Project Bumper
Award of Excellence: AON Affinity – AICPA Member Insurance Programs Re-Charged Public Relations Campaign
Corporate Social Media Campaign
Best of Show: The Co-operators – Share2Care Campaign
Award of Excellence: Missouri Employers Mutual – 2018 New Hire Safety Toolkit Campaign
Sun Life Group Benefits Marketing & Communications – 2018 Carry the Torch Campaign
Corporate Social Responsibility (CSR) Campaign
Best of Show: The Co-operators – Share2Care Campaign
Award of Excellence: The Co-operators – Resiliency Video Series
Missouri Employers Mutual – Buddy Pack Match Campaign
Division III: Marketing Communications
Print Product Advertising/Marketing
Best of Show: SageSure Insurance Managers – 2018 South Carolina Spotlight Brochure
Award of Excellence: Foremost Insurance – More Doors with Foremost Choice Campaign
Vertibrands – Mover’s Choice “Soap Box Derby” Campaign
Print Corporate Brand/Image Advertising/Marketing
Best of Show: MacNeill Group, Inc. – The Slice Campaign
Award of Excellence: ReSource Pro – 2018 IX Center Ad
Broadcast Media Spot or Campaign
Best of Show: AIG – AIG “We Believe” Chinese TV Commercial
Award of Excellence: The Co-operators – 2018 Brand & Comprehensive Water Campaign
Shelter Insurance – Measure of Success
Audio/Visual Communications Less Than 1 Minute
Award of Excellence: The Hanover insurance Group, Inc. – Small Business Saturday Video
Audio (Podcast)/Visual Communications More Than 1 Minute
Best of Show: VGM Insurance Services – Dr. Insurance and the Million Dollar Club Video
Award of Excellence: J. S. Held – Roofing Lab Video Campaign
Westfield Insurance – Closing the Gap Podcast
Carrier, Agent or Broker Publications
Award of Excellence: HealthMarkets – 2018 Excelsior Broke Cost Plan & AEP Playbooks
ProAssurance – 2018-19 ProVisions Theme Issues
Insurance Industry Publications
Best of Show: Foremost Insurance – The Foremost Choice Trade Ad Campaign
Award of Excellence: Manulife – Solutions Magazine
Event or Experiential Marketing
Best of Show: NORCAL Group – Connect 2019: Agency Partnership Symposium
Award of Excellence: Applied Underwriters – 2018 Indy 500 with Applied Underwriters
ReSource Pro – 2019 Operations Boot Camp – Alexa Activation
Website or Portal
Best of Show: COUNTRY Financial Mobile App
Award of Excellence: AIG – Stand Out with QoL Website Strategy/Campaign
Orchid Insurance – Website Redesign
Digital Advertising/Marketing, Single Piece
Best of Show: Gallagher – College Student Insurance Campaign
Award of Excellence: AIG – AIG Prospecting Playbook
Chubb – Chubb Independent Agent and Broker Targeting Campaign
Digital Advertising/Marketing Campaign
Best of Show: HealthMarkets – 2018 Open Enrollment Email Personalization Campaign
Award of Excellence: AIG – AIG Prospecting Playbook
California Earthquake Authority – 2018 Email Trigger Campaign
Social Media Marketing Campaign
Best of Show: Foremost Insurance – Riding Named Campaign
Award of Excellence: The Co-operators – Share2Care Campaign
HealthMarkets – 2018 Bad Teeth Facebook Dental Campaign
Blog
Best of Show: HealthMarkets – 2018 Excelsior Medicare Marketing Guidelines Blog Series
Award of Excellence: The American Equity Underwriters, Inc. – AEU’s Longshore Insider Blog
Falvey Insurance Group – Falvey Insurance Group Blogs
Total Sales/Marketing/Branding Campaign Less Than $15,000
Best of Show: VGM Insurance Services – Million Dollar Club Campaign
Award of Excellence: MacNeill Group, Inc. – The Slice Campaign
Total Sales/Marketing/Branding Campaign $16,000-$30,000
Award of Excellence: UFG Insurance – 2019 Costa Rica Incentive Trip Campaign
Total Sales/Marketing/Branding Campaign $31,000-$50,000
Best of Show: Missouri Employers Mutual – Producers Playbook Video Series
Award of Excellence: Vertibrands – Brownyard “Unexpected” Campaign
Total Sales/Marketing/Branding Campaign $51,000 - $100,000
Award of Excellence: Eastern Alliance Insurance Group – ecovery Rebranding Campaign
PayneWest Insurance – Branding Riscover – Business Insurance with Direction
Total Sales/Marketing/Branding Campaign More Than $100,000
Best of Show: Pappas MacDonnell – Healthfirst 2019 Medicare Enrollment Campaign
Award of Excellence: The Co-operators – 2018 Brand & Comprehensive Water Campaign
UFG Insurance – ProSeries Small Business Insurance Campaign
Division IV: Miscellaneous Categories
In-House, Print Product Advertising/Marketing
Award of Excellence: HealthMarkets – 2018 SureBridge In-House Print Materials Refresh
ReSource Pro – 2018 Recruiting Posters
In-House, Digital Product Advertising/Marketing
Best of Show: The Hanover Insurance Group, Inc. – Hanover SafeTeen Video Series
Award of Excellence: AIG – Stand Out with QoL Website Strategy/Campaign
AIG – AIG Term Mascot Campaign
Best Idea Never Produced
Award of Excellence: Aon Affinity – Aon Affinity bGigs Paypal Campaign
Creative Development on a Shoestring
Best of Show: UFG Insurance – Construction Defect Policy Video
Award of Excellence: MAPFRE Insurance – Performance Management with Digital Jam
Shelter Insurance – Shelter Coasters