IMCA Icon Award 

The prestigious IMCA Icon Award recognizes a marketer or communicator who has demonstrated extraordinary leadership and exemplary achievement in the insurance industry. It recognizes the person whose strategy, energy and strong performance provides an inspiring example of how marketing and communications can advance an insurance organization’s business objectives, while elevating the standard for exceptional work through innovation, creativity and impact in the marketplace.

Do you know someone who has displayed a long-term commitment to the success of the insurance marketing and communications industry through their leadership, innovation, and strategy development? If that person embodies what the insurance marketing and communications leadership should be, nominate them for the prestigious IMCA Icon Award. The IMCA Icon Award recognizes the top leaders within the insurance marketing and communications industry.

NOMINATE AN ICON NOW

Applicants/Nominees

  • Anyone can nominate a person for this award, including self-nominations
  • To be considered, applicants/nominees have to complete a form, answer several questions, provide a copy of nominee’s biography or resume and a head-shot
  • The applicants/nominees must supply references who can be contacted to gather additional perspectives on the nominee’s accomplishments
  • The winner is selected by a panel of senior insurance marketers and communicators, who work at firms and agencies
  • There is no fee associated with making a nomination
  • Nominations will be open through September 30th, 2020

Nominee Eligibility & Requirements

  • Hold the title of chief marketing officer, vice president of marketing, senior marketing director, or equivalent for their current organization
  • Minimum of two (2) years of experience in their current role
  • Minimum of seven (7) years of experience within the insurance industry

Judging Criteria

The judging criteria evaluate the nominees’ contributions to their current role, past roles, the industry, and their community and charity involvement. The below leadership descriptions will be used to score the nominees. 

Current Role: 

  • Demonstrated a transformation and improvement of marketing and communication efforts for their current organization
  • Responsible for game-changing outcomes and improved metrics
  • Inspires team to reach marketing and communications goals
  • Provides leadership in developing valuable content that positively impacts the customer experience and the client acquisition process
  • Creates an innovative environment that delivers break-through marketing and communications work

Past Insurance Communication and Marketing Roles:

  • Demonstrated a transformation and improvement of marketing and communication efforts for past organization(s)
  • Responsible for game-changing outcomes and improved metrics
  • Inspired team to reach marketing and communications goals
  • Provided leadership in developing valuable content that positively impacts the customer experience and the client acquisition process
  • Created an innovative environment that delivers break-through marketing and communications work

Insurance and Marketing Industry Contributions:

  • Recognition by peers in the field
  • Leadership roles held within industry networks or associations
  • Demonstrated industry thought leadership

Past Experiences Outside of Industry Contributions:

  • Notable marketing and communications experience and leadership outside of the insurance industry

Community & Charity Involvement:

  • Noteworthy community and charity involvement
  • Utilizing their marketing and communication skills to positively impact community or charity initiatives

Recognition and Benefits

Recipient of the 2020 IMCA ICON Award will receive:


NOMINATE AN ICON NOW     

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