Award Programs


Every year, the IMCA strives to recognize the best work in insurance marketing and communications. The Showcase Awards highlight excellence and shine a light on those really making a difference to our industry. In 2019, we introduced two new accolades – IMCA Icon and Trailblazer (formerly Rising Star).  

  • IMCA Icon - Recognizes the person whose strategy, energy and strong performance provides an inspiring example of how marketing and communications can advance an insurance organization’s business objectives and elevate the standard for exceptional work through innovation, creativity and impact in the marketplace.
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  • IMCA Trailblazer  - Recognizes individuals who have made outstanding contributions to, and demonstrate leadership in, the insurance marketing and communications industry. The IMCA Trailblazer award (formerly Rising Star) recognizes individuals who have demonstrated special creativity or ability in marketing and communications and set the standard for others in the insurance industry.
  • SAMMY Award - Awarded to the entry voted to be the best overall work among the Award of Excellence and Best of Show candidates on display at the IMCA Ignite - 2022 Annual Conference. This truly elite award is recognition by your peers of the highest standard of professionalism - thus the name SAMMY, "Special Award from Members." The SAMMY Award winner is announced and they accept their award on stage in front an audience of their peers during the IMCA Ignite Gala.
  • Best of Show Award -Awarded to the one entry that receives the highest score in each category. Entries must receive an overall minimum score to be eligible to win. Best of Show Award winners are announced and accept their award on stage in front an audience of their peers during the IMCA Ignite Gala.
  • Award of Excellence - Presented to as many as two qualified winners in each category. Entries must receive an overall minimum score in order to be eligible to win. Award of Excellence winners are announced and accept their award on stage in front an audience of their peers during the IMCA Ignite Gala.

  • Interested in participating in a future Showcase awards? See here for more details.

    Proud sponsor of the 2022 SAMMY Award - Aartrijk

    Should you have questions, please feel free to contact the IMCA office at (952) 928-4644 or via email at info@imcanet.com.