Award Programs

Every year, IMCA strives to recognize the best work in insurance marketing and communications. Our awards programs are designed to recognize individuals, teams, and companies that reflect the best of what our industry has to offer.

  • IMCA Icon - Recognizes the person whose strategy, energy and strong performance provides an inspiring example of how marketing and communications can advance an insurance organization’s business objectives and elevate the standard for exceptional work through innovation, creativity and impact in the marketplace.
  • IMCA Trailblazer (formerly Rising Star)  - Recognizes individuals who have made outstanding contributions to, and demonstrate leadership in, the insurance marketing and communications industry. The IMCA Trailblazer award (formerly Rising Star) recognizes individuals who have demonstrated special creativity or ability in marketing and communications and set the standard for others in the insurance industry.
  • IMCA Best in Show Award (formerly SAMMY Award) - Awarded to the IMCA Showcase Awards entry that is determined by Showcase judges and the IMCA CMO Council to be the best overall work in the competition. This truly elite award is unveiled and given special recognition at the IMCA Ignite Gala.
  • IMCA Showcase Awards - For 63 years, the IMCA Showcase Awards have recognized the most effective and innovative work from the best minds in insurance marketing and communications. The competition is open to IMCA members and non-members, including ad agencies that wish to submit work on behalf of insurance industry clients. Entries are scored by a panel of judges and awarded either a Gold, Silver, or Bronze award. The awards are announced during the IMCA Ignite conference.

    Should you have questions, please feel free to contact the IMCA office at (952) 928-4644 or via email at

    Important Dates


    More dates coming soon!