Award Programs


Every year, the IMCA strives to recognize the best work in insurance marketing and communications. The Showcase Awards highlight excellence and shine a light on those really making a difference to our industry. In 2019, we introduced two new accolades – IMCA Icon and Rising Star.  

  • IMCA Icon - Recognizes the person whose strategy, energy and strong performance provides an inspiring example of how marketing and communications can advance an insurance organization’s business objectives and elevate the standard for exceptional work through innovation, creativity and impact in the marketplace. Nominations for this year's IMCA Icon Award are open through September 30.
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  • Rising Star -The Rising Star honoree is “someone to watch" because of their contributions to the insurance marketing and communications industry and their promise of leadership in the future. The Rising Star Award recognizes newcomers who have demonstrated special creativity or ability in marketing and communications and show evidence of a promising future in the insurance industry. Nominations for this year's Rising Star Award are open through September 30.

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    Check out the 2020 Showcase winners here!

  • Best of Show Award -Awarded to the one entry that receives the highest score in each category. Entries must receive an overall minimum score to be eligible to win. Best of Show Award winners are announced and accept their award on stage in front an audience of their peers during the IMCA Showcase Gala. Photos will be taken on stage and afterwards at the Showcase Awards backdrop. For 2020 all recognition and announcements of winners will be done virtually.
  • Award of Excellence - Presented to as many as two qualified winners in each category. Entries must receive an overall minimum score in order to be eligible to win. Award of Excellence winners are announced and accept their award on stage in front an audience of their peers during the IMCA Showcase Gala. Photos will be taken on stage and afterwards at the Showcase Awards backdrop. For 2020 all recognition and announcements of winners will be done virtually.
  • SAMMY Award - Awarded to the entry voted to be the best overall work among the Award of Excellence and Best of Show candidates on display at the 2019 IMCA Annual Conference. This truly elite award is recognition by your peers of the highest standard of professionalism - thus the name SAMMY, "Special Award from Members." The SAMMY Award winner is announced and they accept their award on stage in front an audience of their peers during the IMCA Showcase Gala. Photos will be taken on stage and afterwards at the Showcase Awards backdrop. For 2020 all recognition and announcements of winners will be done virtually.

  • Interested in participating in a future Showcase awards? See here for more details.

    Proud sponsor of the 2020 SAMMY Award - Aartrijk

    Should you have questions, please feel free to contact the IMCA office at (952) 928-4644 or via email at info@imcanet.com.

    JUDGING ---Be an Industry Insider! Judge the Showcase Awards Entries from your own desktop. Click the link below to submit an application!

    Apply to Become a Judge