Entry Categories

Division IInternal Corporate Communications
Corporate communications that are not directly sales oriented and targeted at company employees supporting the organization’s goals or special events, including anniversaries, benefits, mergers, new brand roll out or employee appreciation events.

  1. Employee Print Communications: Newsletters, special publications, brochures, postcards, invitations, posters, etc. Materials must have been printed in hard copy, but may also be delivered electronically.
  2. Employee Electronic or Interactive Communications: Computer/device-based communications using electronic delivery, including website, e-communications (e.g., e-newsletters, e-magazines, email) or social media.
  3. Employee Digital Communication platforms: Design and development of internal web-based communications (e.g., intranet site, portals, landing pages, digital communication platforms).
  4. Employee Audio/Visual Communications: Programs that use audio, video, film, slides, or a combination of these elements. Can be a single medium, multimedia or interactive.
  5. Employee Communications Campaign: Three (3) or more activities or materials using at least two (2) types of media – for example, print and video.

Division IIExternal Corporate Communications 
Corporate communications that are not directly sales oriented and targeted at analysts, shareholders or the public at large, including charitable activities, sustainability/green initiatives and other social programs or events.

  1. External Corporate Print Communications: Newsletters, articles, white papers, brochures, postcards, invitations, posters, etc. Materials must have been printed in hard copy, but may also be delivered electronically.
  2. External Corporate Electronic or Interactive Communications: Computer/device-based communications using electronic delivery, including website, e-communications (e.g., e-newsletters, e-magazines, email) or social media.
  3. External Corporate Audio/Visual Communications: Programs that use audio, video, film, slides, or a combination of these elements. Can be a single medium, multimedia or interactive.
  4. External Corporate Communications Campaign: Three (3) or more activities or materials using at least two (2) types of media – for example, print and video.
  5. Websites, Portals or Transactional Systems: Design and development of websites, portals or transactional systems in support of a company or organization.
  6. Annual Reports – Publicly Traded: Electronic or printed.
  7. Annual Reports – Private: Electronic or printed.
  8. Public Relations: A strategic communication process that builds mutually beneficial relationships between your organization and your public. Single piece or total campaign.
  9. Corporate Social Media: Campaigns showing three (3) or more activities using two (2) or more social media platforms such as blogs, Twitter, Instagram, Snapchat, Facebook, YouTube, LinkedIn, etc. to communicate corporate messages and interact with external audiences, including clients, prospects, business partners and the general public.
  10. Corporate Social Responsibility (CSR): Policies, programs and activities that demonstrate and promote an organization’s commitment to improving the quality of life of its employees, their families or the communities in which they live and work. Such efforts frequently emphasize social, environmental and economic sustainability.

Division III – Marketing Communications 
Includes projects, programs and campaigns that are focused on sales or marketing/promoting products and services in line with business goals and objectives to consumers or businesses (including a carrier or wholesaler’s agents and brokers).

  1. Product Advertising/Marketing: Can be a single piece or multiple print pieces of the same campaign that highlight a product your organization produces that is advertised/marketed via a printed hard copy.
  2. Print Corporate Image Advertising/Marketing: Can be a single piece or multiple print pieces of the same campaign that highlight the image/ideals of your organization that is advertised/marketed via a printed hard copy.
  3. Broadcast Media Spot or Campaign: No more than three (3) commercials using radio or TV to promote your product/service or image.
  4. Audio/Visual Communications Under 1 Minute: Programs that use audio, video, film, slides or a combination of elements. Can be a single medium, multimedia or interactive. Completed piece must be 1 minute or less in length.
  5. Audio/Visual Communications Over 1 Minute: Programs that use audio, video, film, slides or a combination of elements. Can be a single medium, multimedia or interactive. Completed piece must be over 1 minute in length.
  6. Carrier, Agent or Broker Publications: Magazines and special publications.
  7. Insurance Industry Publications: Magazines and special publications.
  8. Event or Experiential Marketing: Include any materials created to engage participants at consumer events, industry events or trade shows. Entry may be a photograph of a booth, props or materials used at the event.
  9. Digital Marketing Campaign: Computer/device-based communications directed to external audiences that use electronic production and delivery specific to internet websites and micro-sites. Must include at least three (3) pieces.
  10. Digital Ad Marketing, Single Piece: Computer/device-based communication directed to external audiences that use electronic production and delivery.
  11. Email Marketing: Computer/device-based communications directed to external audiences that use electronic production and delivery specific to e-mail campaigns and URLs.
  12. Social Media Marketing: Marketing using one or more social media platforms such as blogs, Twitter, Instagram, Snapchat, Facebook, YouTube, LinkedIn, etc., as well as webinars and other online tools and practices to build communities and engagement, establish brand, promote products and services and share experiences.
  13. Single Item, Sales/Marketing/Branding Promotion under $15K: Budget includes development costs only. Enter all mediums except radio and TV.
  14. Single Item, Sales/Marketing/Branding Promotion over $15K: Budget includes development costs only. Enter all mediums except radio and TV.
  15. Total Sales/Marketing/Branding Campaign under $15K: No fewer than three (3) pieces; budget should include all costs, external and internal including print and media buy.
  16. Total Sales/Marketing/Branding Campaign between $16K and $30K: No fewer than three (3) pieces; budget should include all costs, external and internal including print and media buy.
  17. Total Sales/Marketing/Branding Campaign between $31K and $50K: No fewer than three (3) pieces; budget should include all costs, external and internal including print and media buy.
  18. Total Sales/Marketing/Branding Campaign over $50K: No fewer than three (3) pieces; budget should include all costs, external and internal including print and media buy.

Division IVMiscellaneous Categories
Includes all marketing and communication projects, programs, and campaigns that do not fit the categories above but are just too good to be forgotten.

  1. In-House, Product or Image Advertising/Marketing: All creative elements must be produced in-house, no agencies please.
  2. Best Idea Never Produced: A communication or marketing piece/campaign that was developed but never produced.
  3. Creative Development on a Shoestring: A communication or marketing piece/campaign where development costs for design and copy totaled $1,000 or less, excluding production cost.

Division LX – Shine On! 60th Anniversary Award | Previous Sammy Award Winning Companies Only
Exclusively for all previous Sammy Award winning companies. Submit your best marketing or communications work from 2018. Your entries will compete solely with other previous Sammy Award winners.

  1. Your best and most creative work from 2018!

Important Dates

2019 IMCA Annual Conference & Showcase Gala

Sunday, June 23 - Tuesday, June 25, 2019
Marriott Minneapolis City Center
Minneapolis, MN

Conference Sponsors