Showcase Entry Categories

Division I – Employee Corporate Communications

Corporate communications that are not directly sales oriented and are targeted at company employees supporting the organization’s goals or special events, including anniversaries, benefits, mergers, new brand roll out or employee appreciation events.

  1. Communications: Newsletters, intranet site (employee only portal/platform), special publications, brochures, postcards, invitations, posters, etc. Materials can be print or digital.
  2. Audio/Visual Communications: Pieces that use audio, video, slides, or a combination of these elements.
  3. Communications Campaign: Three (3) or more activities or materials using at least two (2) types of media – for example, postcards and video or email and podcast.

Division II – External Corporate Communications

Corporate communications that are not directly sales oriented and targeted at analysts, shareholders or the public at large, charitable activities, sustainability/green initiatives and other social programs or events.

  1. Corporate Communications: Blog, email, newsletters (e-newsletters), articles, white papers, brochures, postcards, invitations, posters, etc. Materials can be print or digital.
  2. Corporate Audio/Visual Communications: Pieces that use audio, video, slides, or a combination of these elements.
  3. Corporate Communications Campaign: Three (3) or more activities or materials using at least two (2) types of media – for example, website and video or app and newsletter.
  4. Annual Report – Publicly Traded: Digital or print.
  5. Annual Report – Private: Digital or print.
  6. Media/Public Relations: Single piece or total campaign.
  7. Corporate Social Media Campaign: Three (3) or more activities using one or more social media platforms to communicate a corporate brand message and interact with external audiences, such as shareholders, analysts or the public at large.
  8. Corporate Social Responsibility (CSR) Campaign: Two (2) or more activities that demonstrates an organization’s commitment to philanthropic giving/programs, ethical business practices, economic responsibility or environmental sustainability.

Division III – Marketing Communications

Marketing communications that are focused on sales or the marketing and promotion of products and services in line with business goals and objectives to consumers or businesses (including a carrier or wholesaler’s agents and brokers).

  1. Print Product Advertising/Marketing: One (1) or more printed pieces within the same campaign that advertises and markets products or services.
  2. Print Corporate Brand/Image Advertising/Marketing: A single piece or multiple print pieces within the same campaign that highlight the brand/image of your organization that is advertised/marketed via print.
  3. Broadcast Media Spot or Campaign: No more than three (3) commercials using radio or TV to promote your product/service or brand/image.
  4. Audio/Visual Communications less than 1 Minute: A piece that uses audio, video, slides, app or a combination of elements. Completed piece must be 1 minute or less in length.
  5. Audio (Podcast)/Visual Communications more than 1 Minute: A piece that uses audio (podcast), video, slides, app or a combination of elements. Completed piece must be over 1 minute in length.
  6. Carrier, Agent or Broker Publications: Magazines and special publications. Print or digital.
  7. Insurance Industry Publications: Magazines and special publications. Print or digital.
  8. Event or Experiential Marketing: Marketing and advertising materials created to engage participants at a consumer event, industry event or trade show. Materials submitted may include photographs or video of the exhibit space, props or materials used at or before the event to engage participants.
  9. Website or Portal: The design and content of a website or portal in support of an organization and their products or services. This may be a new website/portal or a redesigned website/portal.
  10. Digital Advertising/Marketing, Single Piece: A single piece, (such as an infographic or banner ad) that highlights your organization’s product or service that is delivered to specific websites or micro-websites.
  11. Digital Advertising/Marketing Campaign: Three (3) or more pieces of the same campaign that highlights your organization’s product or service that is delivered to specific websites or micro-websites.
  12. Email Advertising/Marketing Campaign: A series of three (3) or more emails used to build familiarity, engagement, trust, or take a specific action around your organization’s product or service.
  13. Social Media Marketing Campaign: A marketing communications campaign using one or more social media platforms such as Twitter, Instagram, Snapchat, Facebook, YouTube, LinkedIn, etc., to promote your products and services.
  14. NEW! Blog: Single or multiple blog entries that highlight your organization’s products or services or promote industry thought leadership.
  15. Single Item, Sales/Marketing/Branding Promotion less than $15K: Budget includes development costs only. Enter all mediums, except radio and TV.
  16. Single Item, Sales/Marketing/Branding Promotion more than $15K: Budget includes development costs only. Enter all mediums, except radio and TV.
  17. Total Sales/Marketing/Branding Campaign less than $15K: Three (3) or more pieces; budget should include all costs, external and internal including print and media buy.
  18. Total Sales/Marketing/Branding Campaign between $16K and $30K: Three (3) or more pieces; budget should include all costs, external and internal including print and media buy.
  19. Total Sales/Marketing/Branding Campaign between $31K and $50K: Three (3) or more pieces; budget should include all costs, external and internal including print and media buy.
  20. Total Sales/Marketing/Branding Campaign between $51K and $100K: Three (3) or more pieces; budget should include all costs, external and internal including print and media buy.
  21. Total Sales/Marketing/Branding Campaign more than $100K: Three (3) or more pieces; budget should include all costs, external and internal including print and media buy.

Division IV – Miscellaneous Categories

The Miscellaneous Categories are all marketing and communication projects, programs, and campaigns that do not fit the categories above, but are just too good to be forgotten.

  1. In-House, Print Product Advertising/Marketing: All creative elements must be produced in-house, no agencies please.
  2. NEW! In-House, Digital Product Advertising/Marketing: All creative elements must be produced in-house, no agencies please.
  3. Best Idea Never Produced: A communication or marketing piece/campaign that was developed, but never produced.
  4. Creative Development on a Shoestring: A communication or marketing piece/campaign where development costs for design and copy totaled $1,000 or less. Please include any production costs in your entry.
 

Important Dates

Northeast Networking Meetup

Wednesday, November 20
230 Fifth, New York City
Details

2020 IMCA Annual Conference & Showcase Gala

Monday, June 22 - Wednesday, June 24, 2020
Omni Orlando Resort at Championsgate
Orlando, FL