IMCA Showcase Entry Categories

Division I – Employee Corporate Communications 

Corporate communications that are not directly sales oriented and are targeted at company employees supporting the organization’s goals or special events, including anniversaries, benefits, mergers, diversity and inclusion, new brand roll out or employee appreciation events. 

1. Employee Corporate Print Communication: Single print entry e.g. newsletter, special publication, brochure, postcard, invitation, poster, etc. 

2. Employee Corporate Multimedia Communication: Single multimedia entry e.g. audio, video, VR, voice, animation, interactive content, e-newsletter, blog, app, intranet site (employee only portal/platform) etc. 

3. Employee Corporate Communications Campaign: Three (3) or more activities or materials within the same campaign using one or more types of media. Entries can include print and/or multimedia. 

Division II – External Corporate Communications 

Corporate communications that are not directly sales oriented and targeted at analysts, shareholders or the public at large, including new brand roll out, charitable activities, sustainability/green initiatives and other social programs or events. 

4. External Corporate Print Communication: Single print entry e.g. newsletter, special publication, brochure, advertisement, postcard, invitation, poster, etc. 

5. External Corporate Multimedia Communications: Single multimedia entry e.g. audio, video, VR, voice, animation, interactive content, e-newsletter, blog, app etc. 

6. External Corporate Communications Campaign: Three (3) or more activities or materials within the same campaign using one or more types of media. Entries can include print and/or multimedia. 

7. Annual Report - Private or Publicly Traded: Digital and/or print. 

8. Media/Public Relations: Single piece or total campaign e.g. press releases, press coverage, articles featured in magazines or trade publications etc. 

9. External Corporate Brand/Image Advertising/Marketing: A single piece or multiple pieces within the same campaign that highlight the brand/image of your organization. Can be print and/or digital e.g. new brand roll out, acquisitions, brand refresh/rebrand etc. 

10. External Corporate Social Media Campaign: Three (3) or more activities using one or more social media platforms to communicate a corporate brand message and interact with external audiences, such as shareholders, analysts or the public at large.

11. Corporate Social Responsibility (CSR) Campaign: Multiple pieces that demonstrate an organization’s commitment to philanthropic giving/programs, ethical business practices, economic responsibility or environmental sustainability. Can be print or digital e.g. video, report, brochure, email, event, newsletter, blog etc. 

Division III – Marketing Communications 

Marketing communications that are focused on sales or the marketing and promotion of products and services in line with business goals and objectives to consumers or businesses (including a carrier or wholesaler’s agents and brokers). 

12. Print Marketing Communication - Single Piece: Single print piece that advertises and markets products or services. e.g. newsletter, special publication, advertisement, brochure, postcard, invitation, poster, etc. 

13. Print Marketing Communications - Multiple Pieces: Multiple print pieces within the same campaign that advertise and market products or services. e.g. newsletter, special publication, brochure, postcard, invitation, poster, etc.

14. Broadcast Media Spot or Campaign: Single or multiple commercials using radio or TV to promote your products/services. 

15. Audio/Visual Communication less than 2 Minutes: A single piece that uses audio and/or video components. Completed piece must be less than 2 minutes in length. 

16. Audio/Visual Communications 2 Minutes or longer: A single piece that uses audio and/or video components. Completed piece must be 2 minutes or longer in length. 

17. Podcast/Webinar: Single episode or series of podcast or webinar episode/s that are focused on promoting products or services and/or audience education. 

18. Magazines and Special Publications: Print and/or digital magazines or special publications designed for agents, brokers, carriers or the insurance industry at large.

19. Event or Experiential Marketing: Marketing and advertising materials created to engage participants at a consumer event, industry event or trade show. Materials submitted may include photographs or video of the exhibit space, props or materials used at or before the event to engage participants. 

20. Website or Portal: The design and content of a website or portal in support of an organization and their products or services. This may be a new website/portal or a redesigned website/portal. 

21. Integrated Digital Marketing Campaign: Three (3) or more digital elements that work together within the same campaign to highlight your organization’s products or services e.g. websites, landing pages, email, SEM, social media advertising, retargeting etc.  

22. Email Marketing Campaign: A series of three (3) or more emails used to build familiarity, engagement, trust, or take a specific action around your organization’s product or service. 

23. Social Media Marketing Campaign: A marketing communications campaign using one or more social media platforms such as Twitter, Instagram, Snapchat, Facebook, YouTube, LinkedIn, etc. to promote your products and services. Materials can include both social posts and advertising, and can include both paid and organic reach strategies. 

24. Blog - Single Post: Single blog entry that highlights your organization’s products or services or promotes industry thought leadership. 

25. Blog - Series or Category: Multiple, related blog entries that highlight your organization’s products or services or promote industry thought leadership. Blog posts must be focused on the same topic (e.g. home  insurance), or category (e.g. disaster preparation). 

26. NEW IN 2021! Total Sales/Marketing/Branding Campaign less than $5K: Three (3) or more pieces; budget should include all costs, external and internal, including print and media buy. Please include cost breakdown in your entry. 

27. NEW IN 2021! Total Sales/Marketing/Branding Campaign between $6K and $15K: Three (3) or more pieces; budget should include all costs, external and internal, including print and media buy. Please include cost breakdown in your entry. 

28. Total Sales/Marketing/Branding Campaign between $16K and $30K: Three (3) or more pieces; budget should include all costs, external and internal, including print and media buy. Please include cost breakdown in your entry. 

29. Total Sales/Marketing/Branding Campaign between $31K and $50K: Three (3) or more pieces; budget should include all costs, external and internal, including print and media buy. Please include cost breakdown in your entry. 

30. Total Sales/Marketing/Branding Campaign between $51K and $100K: Three (3) or more pieces; budget should include all costs, external and internal, including print and media buy. Please include cost breakdown in your entry. 

31. Total Sales/Marketing/Branding Campaign more than $100K: Three (3) or more pieces; budget should include all costs, external and internal, including print and media buy. Please include cost breakdown in your entry. 

ALL NEW DIVISION IN 2021! Division IV – Crisis Communications

Corporate communications for both internal and external audiences that are focused on crisis communication, including, but not limited to, COVID-19 and natural disasters.

32. Crisis Print Communications: Single or multiple print pieces e.g. newsletter, special publication, brochure, postcard, invitation, poster, etc. 

33. Crisis Multimedia Communications: Single or multiple multimedia entries e.g. audio, video, VR, voice, animation, interactive content, e-newsletter, blog, social media etc.

34. Crisis Marketing Communications Campaign: Three (3) or more activities or materials within the same campaign using one or more types of media. Entries can include print and/or multimedia.

Division V – Miscellaneous Categories 

The Miscellaneous Categories are all marketing and communication projects, programs, and campaigns that do not fit the categories above, but are just too good to be forgotten. 

35. In-House - Print Communications: Single or multiple print pieces e.g. newsletter, special publication, advertisement, brochure, postcard, invitation, poster, etc. All strategy and creative elements must be produced in-house - no agencies please.
  
36. In-House - Multimedia Communications: Single or multiple multimedia entries e.g. audio, video, VR, voice, animation, interactive content, e-newsletter, blog etc. All strategy and creative elements must be produced in-house - no agencies please. 

37. NEW in 2021! In-House Marketing Communications Campaign: Three (3) or more activities or materials within the same campaign using one or more types of media that advertise and market products or services. Entries can include print and/or multimedia. All strategy and creative elements must be produced in-house - no agencies please.

38. Most Out-Of-The-Box Idea: A communication or marketing piece/campaign that is unique and innovative and uses uncommon ideas, themes, design, copy and/or strategy. Entries can be in any medium.

39. Creative Development on a Shoestring: A communication or marketing piece/campaign where creative development and production costs totaled $1,000 or less. Please include cost breakdown in your entry.

Download a PDF of the 2021 categories