Introducing the Insurance Industry's CMO Council

Part of the IMCA/Launching January 2020

Various local, regional and national associations or conferences claim to serve top marketing executives with education and networking opportunities. 

But what about an insurance industry-specific group? Nothing exists for insurance CMOs…until now.

Citing the lack of a networking and informational forum for senior insurance marketing and communications leaders, the Board of Directors of the Insurance Marketing & Communications Association is launching the IMCA CMO Council.

The CMO Council will engage industry-leading chief marketing/communications officers and their team members at the annual IMCA Conference. This will be a go-to, efficient source for must-have insurance industry trends, practical advice and networking.

 Invited to join the IMCA CMO Council are insurance marketing and communications leaders (at carriers, brokers, MGAs, etc.), including:

  • Chief Marketing Officer
  • Chief Communications Officer
  • Chief Experience Officer
  • EVP, SVP or VP, Marketing/Communications
  • And other titles for a de facto marketing/communications leader.

The CMO Council initially will be structured around the IMCA Conference, where we will:

  • Invite CMOs to participate in discussions on trending topics.
  • Include participation from advertising and social media executives.
  • Provide participation in panels or roundtables moderated by journalists.
  • Provide plenty of networking opportunities.

In our discussions with senior insurance marketers, they all agreed that they would embrace a forum like the CMO Council.

Now it’s here. We hope you’ll join us too!

For more information on the CMO Council, please contact IMCA board members Peter van Aartrijk (703.868.0144; or Jim Flynn (309.253.1395;

Join Your Peers at the IMCA Conference / Orlando / June 21-23, 2021

Important Dates


More dates coming soon!