2012 IMCA Creative Forum
Things Have Changed
The marketing equation has been transformed. The internet, social media, and smart phones have reinvented insurance communications. The communications vehicles that make up the traditional marketing mix bear little resemblance to those from just a few years ago. Though strategy, creative and implementation have changed, they are a critical part of many successful, results-based integrated marketing programs.
Great creative minds gathered in Atlanta to discuss both new and old at the 3rd Annual IMCA Creative Forum.