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IMCA is a professional industry association whose collective membership represents the insurance and financial services industries throughout the U.S., Canada, Mexico and Bermuda. The organization represents over 120 companies, including the top five property casualty writers in the country.
Membership includes some of the largest multi-line insurance companies and brokerage firms in the country, regional and specialty companies, general agencies, and prominent industry suppliers. As the marketplace converges, the scope of the membership continues to expand into non-traditional areas such as wholesalers and banking.
Members includes senior level management and professional staff working in the areas of advertising, public relations, marketing communications, marketing and sales promotion, marketing research and technology. A majority are decisionmakers who directly control or influence millions of dollars spent through a variety of marketing and communication channels.
IMCA offers a strong value proposition for both members and strategic allies:
- Opportunity to share knowledge, experience, ideas and news with nearly 600 colleagues from 125 company members and 51 associate members (from 29 states across the U.S., plus five other countries: Canada, Mexico, Bermuda, Barbados and England).
- Opportunity to make contact with insurance marketing collegues - the best in the Property and Casualty business.
- Opportunity to make a valuable and visible contribution to an industry with relatively few organizations dedicated to marketing communicators.
- Opportunity to add your unique perspective and experience to a group whose primary interest is elevating the status and effectiveness of insurance communications, while raising the overall standards for our industry.
- Opportunity to accomplish marketing initiatives on a par with industry leaders, by leveraging the resources that IMCA makes available at a fraction of the single-company cost.
- Opportunity to network and enhance personal and professional growth.
IMCA members include:
- 6 of the top 10 US property/casualty writers with combined premium of nearly $130 billion.
- 5 of the top 7 writers for US auto insurance with combined premium of over $70 billion.
- 4 of the top 5 writers for US homeowners insurance with combined premium of over $22 billion.
- The #1 writer of direct premiums in the country - State Farm Group.
- The #1 writer of commercial and liability in the country - Zurich/Farmers Group.
- The #1 writer of workers' compensation in the country - State Compensation Insurance Fund of California.
- The #2 writer of commercial multiple peril in the country - Zurich/Farmers Group.
- The #1 independent insurance wholesaler in the country - American Wholesale Group.
- The #1 Canadian-owned, multi-product insurer - The Co-operators.
- The three largest US insurance brokers – Marsh, Aon, Arthur J. Gallagher & Co.
The following are a few key characteristics of the IMCA:
- Nearly 60% of IMCA members hold positions of Senior Manager or above with 15% being in Executive Management. This means we deliver an audience of decision makers who control budgets.
- A majority of company members are with large, publicly held insurers. This means we are bringing decision makers from top companies like State Farm, Allstate, Zurich/Farmers, Allianz/Fireman's Fund, The Hartford, St. Paul Travelers, Nationwide, Marsh, etc.
- IMCA's history traces back over 80 years so we are not a fledgling organization. We are financially sound, vital, and growing.
- Current membership stands at just over 600. 72% concentrated in the Northeast and Midwest.
- IMCA conducts one Annual meeting each year for four days in June with a creative awards program, vendor booths and a variety of sponsorships, speaking, and visibility opportunities. About 100-150 in attendance at a typical annual meeting.
- There is one regional meeting every other year. We conduct a bi-monthly series of video teleconferences and distribute a bi-monthly electronic e-newsletter.
IMCA members include senior management, directors, managers, supervisors and technical specialists in:
- Advertising
- Audio-visual production
- Brand management
- Conference planning
- Corporate communications
- Customer relations
- Design/graphics
- Employee communications
- Government relations
- Internet/Intranet communications
- Marketing
- Marketing communication
- Product marketing
- Public relations
- Sales force development
IMCA Annual Meeting
Sponsorship Opportunities
IMCA Membership Application
IMCA Membership Renewal Application
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