About IMCA IMCAnet

Overview

IMCA is a professional industry association whose collective membership represents the insurance and financial services industries throughout the U.S., Canada, Mexico and Bermuda. The organization represents over 120 companies, including the top five property casualty writers in the country.

Membership includes some of the largest multi-line insurance companies and brokerage firms in the country, regional and specialty companies, general agencies, and prominent industry suppliers. As the marketplace converges, the scope of the membership continues to expand into non-traditional areas such as wholesalers and banking.

Members includes senior level management and professional staff working in the areas of advertising, public relations, marketing communications, marketing and sales promotion, marketing research and technology. Nearly 60% of the members hold titles of Senior Manager or above with 15% being in executive management. A majority are decision makers who directly control or influence millions of dollars spent through a variety of marketing and communication channels.

Purpose

Promote excellence in insurance company marketing communications

Improve the professional skill of members
Foster the sharing of ideas and experiences among members
Promote a positive image of the insurance industry

History

The oldest insurance marketing association in North America, IMCA had its origins at the Direct Mail Advertisers' Association Convention in 1921. There, five insurance executives met to organize the Insurance Advertising Conference (IAC), founded in 1923. The organization's name was changed in 1984 to better depict the evolving roles of insurance communicators.

Governance

IMCA is governed by a 16-member board of directors; 15 are elected from the ranks of IMCA company and associate member representatives. The IMCA executive director holds the remaining seat.

Educational Conferences

To promote education and development of its members, IMCA holds a four-day annual meeting in June, and when feasible, a one-day seminar in the winter. IMCA also offers bi-monthly webinars and IMCA isexploring offering one-day seminars or networking sessions on a regional basis.

Publications

IMCA publishes its member newsletter, UPDATE, periodically throughout the year. UPDATE contains reviews and previews of IMCA meetings, articles on communications issues and techniques, and news of IMCA members.

Brand Standards

IMCA has created guidelines that need to be adhered to when creating any type of marketing materials or collateral. Click here for a copy of the document.

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About IMCA