In this economy more than ever, evaluating media before you buy it is imperative to your business success. It’s intriguing when a rep tells you: “I’ll put your banner on our home page for a year!” Or they might say “I’ll email your ad to 300,000 people for $500 bucks”. How about this one: “You can have a half price ad in the magazine every month!” Sound good? Maybe. Maybe not.
This free webcast will arm you with the knowledge to differentiate opportunity from diversion. You’ll also learn:
1. The top questions to ask when buying advertising.
2. Which media options are actually detrimental to you in the long run.
3. Which new media options are smoking hot.
4. The types of metrics a publisher should be able to provide.
5. When to run away.
6. The top mistakes a media buyer makes.
Bio for Julie Tinney
Julie Tinney is the Vice President of Sales & Marketing for Wells Publishing, Inc.
She is a graduate of the University of Texas at Arlington and the Stanford Publishing Course. Tinney began her publishing career with Petersen Publishing Company. She was the West Coast Sales Manager for Selling Power, Inc., and later ran a successful independent rep & marketing firm. Tinney’s media experience includes sales & promotion for both trade and consumer publications, websites, web casts, and e-Newsletters, and has developed various multi-media sponsorships for small regional businesses, as well as Fortune 500 companies.
In her current position with Wells, she is responsible for the development of sales, marketing and communications strategies for Insurance Journal Print & Online, MyNewMarkets.com, and ClaimsJournal.com. All 3 entities offer subscribers a Daily eNewsletter, as well as online directories. Wells Publishing’s flagship product, Insurance Journal, boasts the largest property/casualty b2b website in existence, as well as the largest available archive of property/casualty related articles, video and audio.
Powerpoint Presentation
Recording of Presentation
