More than 90 percent of the online population uses a search engine first to find products, services, and information. If your business (large or small) wants to attract and serve current/prospective customers, you'll need to understand the components that make up Search Engine Marketing (SEM) and have a knowledge base to be ready to integrate facets of SEM into your overall marketing efforts.
Search Engine Marketing (SEM) is the overarching term to describe marketing a website through search engines including efforts to improve organic listings, running pay-per-click ads, using pay-per-inclusion, and getting listed in vertical search placements. This webcast will introduce you to the basic concepts that make up SEM to provide a solid foundation to intelligently and cost-efficiently apply it to a current or future business. It is intended for anyone interested in obtaining an introduction to learning the basics of SEM, and addresses natural search, paid search, and SEM strategy.
You'll leave with a breadth of information, best practices, and ways to effectively incorporate SEM into a current or future project
ABOUT OUR PRESENTER:
Lorrie Thomas has a breadth of web marketing expertise that encompasses developing web marketing strategy, search engine marketing, developing/managing affiliate marketing programs, selling and buying online advertising and speaking at conferences on various web marketing-related topics. She brings a wealth of online sales and marketing expertise to the businesses she serves and the students she teaches. In addition to running her web marketing consultancy,
Ms. Thomas is an instructor at UCSB Extension and UC Berkeley Extension where she teaches Web Marketing Applications and Search Engine Marketing Applications classes. Her students, trainees and clients are presented with tools to think critically about online. Before starting LTWM, Ms. Thomas served as Web Marketing Director at ProHealth, Inc, a patient owned company that is dedicated to research and funding for Fibromyalgia and Chronic Fatigue Syndrome.
Previously, Ms. Thomas was the Internet Marketing Manager at Affinity Group, Inc. (AGI), where she acted as their internal web marketing consultant. Her contributions included managing affiliate and search engine marketing programs for several outdoor recreation brands including the Good Sam Club, Motor Home Magazine and Golf Card International. Prior to working for AGI, Ms. Thomas was the Marketing Manager at CallWave (NASDAQ: CALL), where she was responsible for online acquisition through online media buys, search marketing and affiliate program development. Ms. Thomas also served CallWave as National Sales Manager, selling online advertising inventory to create a revenue stream before the company became a subscriber-based service.
